Swiggy Minis was launched in 2022 as Swiggy’s zero-commission SaaS platform to empower creators, small entrepreneurs, local businesses and service providers with their own online storefronts — for products, consultations, baked goods, home-cooked food, webinars, etc.

Superlaunch helped Swiggy Minis define its brand identity around “entrepreneurial empowerment”, designing intuitive UX/UI, the logo and visual system that resonated with homepreneurs, and setting up templates for storefronts so creators could quickly stand up an online presence without tech overhead. We collaborated to highlight their zero-commission promise, the simplicity of onboarding, social integrations, and trustworthy logistics.